Our founder and managing director, Monica Bradley, has been shortlisted as a finalist in Financial Reporter’s Women’s Recognition Awards for Mortgage Adviser of the Year. The awards, launched in 2018, aim to support the growing momentum for a more diverse and equal financial services community.

The winners in various categories will be announced at the Women’s Recognition Awards Event on 5 October 2023 in London.

Meanwhile, Monica is delighted to be recognised. ‘I’ve been a mortgage adviser and business owner for many years, and I’m still passionate about what I do,’ says Monica. ‘It’s an honour to be shortlisted in the Women’s Recognition Awards as I know many other women out there are working hard and making great strides in business.’

Outstanding reputation

Monica has an outstanding reputation for excellent service and is often recommended. As a result, she has helped three generations of families with their mortgages. She has also grown her business and team consistently over the years – the company opened a second office in Cheam Village in 2017 and recently opened its third premises – a new mortgage shop in Sutton where members of the local community can pop in and speak to a friendly adviser.

When asked about her business success, Monica says her motivation to run her own business came from a reluctance to work for anyone else. ‘I always knew I wanted to be my own boss,’ she says. ‘I didn’t want anyone telling me what time I could go to lunch or when I could go home.’

Positive outlook

After working for Countrywide and Legal & General, Monica became self-employed and has never looked back. ‘I’m very positive, so I didn’t dwell on what could go wrong,’ she says. ‘I focused on what I wanted to achieve. I knew what I wanted to do, and while I appreciate that it sounds straightforward, I just got on with it. I’m not one to overthink situations. In my early days, I learned as much as possible from other people doing well. Asking questions and listening is a great way to learn.’

Monica and her team are well-known for delivering outstanding customer service, a key reason for her success. ‘Focus on pleasing your customer,’ she says. ‘Know who your customer is and what drives them. What are their pain points, and what can you do to help them? If you serve your customers well, everything else will fall into place.’

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